Year End Giving to the Church
Charitable fundraising statistics about giving during the last month of the year tell us that 30% of annual donations are given in December and 10% come during the last 48 hours of the year!
So, be sure to send an email to everyone in your church and cover these four things:
#1. Say Thank You!
A simple message of gratitude opens the door for generosity. Add value to each giver by showing them what they’ve made possible throughout the year. This shines light on the work that can be done by even greater giving.
#2. Be Specific and Relatable
Provide details about the ministries that are benefiting or the programs that are being funded. Highlight a tangible goal that can be recognized within the needs of the church. Perhaps there is a special project launching in the new year, or a need that will be met with a certain dollar amount.
#3. A Call to Action
Making the ask in your end of year fundraising email is important, but no need to overdo it. Have a clear and bold call to action leading them to your church online giving form and a simple message that takes any ambiguity out of what is being asked. Be sure your message presents a tangible way to be involved.
#4. Follow Up
January is a great time to thank givers for their generosity during the end of year giving season. Following up reminds each donor of their impact in the past and encourages their partnership throughout the rest of the year.
There you have it. If you remember ONE thing, remember this: Send an email to all of your people during the last 48 hours of the year, asking them to invest in the mission of your church.